Numbers & Feelings

Building an activist brand

Chasing the unknown while trying to do some good

  • The Why Behind My Decisions: A candid look at the thought process behind my choices—because it’s not just about monetizing

  • Real-Time Transparency: See the behind-the-scenes as I navigate and iterate on building a brand for the first time

  • A Manageable Pace: Eight updates a year—four in-depth quarterly reviews and four reflective mid-quarter updates

  • Numbers That Matter: Regular updates on the metrics I’m tracking to measure my progress and keep myself accountable